Summary
Senior Product / UX Designer with 11+ years of experience designing and shipping digital products across consumer-facing and internal platforms. Proven ability to modernize legacy systems, own scalable design systems, and collaborate deeply with product, engineering, and business stakeholders to deliver measurable outcomes. Strong systems thinker with hands-on experience spanning research, UX strategy, interaction design, prototyping, and technical implementation.
Key Impact
- Owned and scaled a design system across 18+ websites, improving consistency and development velocity
- Built and mentored a cross-functional team of 4 UI/UX designers and frontend developers
- Increased lead capture by 10% through user-flow redesign and experimentation
- Led complex redesigns supporting API-driven data products and internal tools
Experience
Nations Info Corp
Westlake Village, CA
Senior UX/UI Designer
Aug 2021 – Present
- Lead end-to-end design for consumer and internal platforms, from problem definition to high-fidelity prototypes
- Partner closely with Product Managers, Engineers, Marketing, and Leadership to define requirements and iterate on solutions
- Conduct UX research, usability testing, and competitive analysis to inform design decisions
- Design and optimize user flows impacting conversion, retention, and engagement metrics
- Own and evolve the company design system, ensuring scalability and cross-product consistency
- Support experimentation through A/B testing and KPI-driven iteration
UX / Frontend Manager
Aug 2017 – Aug 2021
- Led UX and frontend initiatives across multiple products and brands
- Translated ambiguous business goals into clear UX strategies, MVPs, and proof-of-concepts
- Collaborated with stakeholders to prioritize features and shape roadmaps
- Mentored designers and developers while remaining hands-on in design execution
- Researched market and competitor trends to inform product improvements
UX Designer / Frontend Developer
Jul 2011 – Aug 2017
- Designed detailed wireframes and UX specifications aligned with product requirements
- Delivered production-ready frontend implementations in collaboration with engineering
- Supported legacy system redesigns and feature enhancements
- Helped establish early UX workflows, documentation standards, and component libraries
AGS Advertising
Ventura, CA
Web Designer & Developer
Sep 2008 – May 2011
- Delivered end-to-end website design and development for multiple clients
- Supported ongoing site optimization, maintenance, and client collaboration
- Built a strong foundation in visual design, UX fundamentals, and frontend development
Selected Projects
Customer Service Platform Rebuild (Internal Tool)
- Redesigned and rebuilt an internal customer service platform used to manage customer accounts
- Partnered directly with Customer Service Representatives (CSRs) to understand workflows, pain points, and edge cases
- Worked closely with engineering to define and build API-driven workflows supporting account management and data retrieval
- Designed UX patterns aligned with backend data models and service constraints
- Leveraged Cursor AI to accelerate frontend implementation and integrate features directly into the platform
- Currently rebuilding the entire application using Cursor AI to modernize architecture, improve maintainability, and speed iteration
RealtyTrac Website Redesign
- Led UX and UI research, including competitive analysis and usability testing
- Contributed as team lead on redesign of the brand design system using atomic design principles
- Oversaw functional UX validation with frontend developers prior to launch
TransUnion API Data Migration
- Designed a new API-driven user experience replacing a legacy iframe-based data integration
- Collaborated directly with the CTO to translate complex data sets into consumer-friendly interfaces
- Delivered a complete redesign under a 2-week design lead time and 3-month migration window
Dynamic Real Estate Listing Ads
- Designed UI/UX and frontend for embeddable property listing experiences
- Deployed across platforms including Realtor, Redfin, and AreaVibes
- Improved exposure and monetization of distressed property data
Skills
Design & Prototyping
Figma, FigJam, Framer (working knowledge), Photoshop, Illustrator, Midjourney, Lightroom, Davinci Resolve
Product & UX
Design Systems, UX Research, Wireframing, Prototyping, Usability Testing, API-Driven UX
Product Delivery & AI
AI-assisted development (Cursor, Copilot, Gemini), API collaboration, production-aligned design, rapid iteration
Frontend & Technical
HTML5, CSS3, SCSS, Tailwind, Bootstrap, JavaScript, jQuery, PHP (WordPress)
Collaboration & Process
Agile/Scrum, Jira, cross-functional collaboration
Additional Tech
React (working knowledge), MySQL, AWS, Bitbucket
Education
DeVry University
Sherman Oaks, CA
Bachelor of Science, Computer Information Systems
Dean's Award Recipient — Senior Project
Languages
English (Fluent) • Spanish (Fluent)